The range was developed by Denie Hiestand, a natural health consultant, author, research expert and former successful New Zealand dairy farmer. Denie has spent decades studying the skin and toxins/chemicals in everyday cosmetics and personal care products and identified a strong link between the high usage of chemical personal care products and the growing rates of cancers, infertility, hormone imbalances, allergies and various other modern day illnesses.

In response to his patient's requests, Denie set about to create a completely pure and natural range of skincare products which not only contained none of the harmful additives found in the majority of commercial products, but equally importantly, contained life-giving, cell nourishing ingredients which feed and nourish the skin.